You Win When You Give
By Jody Gabourie

I know that many businesses feel that
their main purpose is to make a profit
and provide for their family
and employees.

But I would say that your prime purpose is to give as much as you can to everyone
you meet during the course of your business.

Many people wait until someone becomes a paying customer before they start adding
value to that person's life.  I think that's short-sighted thinking and definitely not in
line with the idea that we are all connected, and that prosperity and abundance flows
amongst us.

To be successful within our businesses and our lives, we need to start giving.  

Giving of our time, our expertise, our opinions, our strategies, our mistakes, our
triumphs, our ideas, our money, our credibility and on and on.

I believe that at the heart of each of us, we have a deep desire to make a real difference
with our businesses -- that's where the passion and fuel comes from that sustains us
through shaky beginnings, down times and expensive mistakes.

Try to approach your business for the next few weeks in the frame of mind of giving.  
Add value to anyone and everyone you run across in the course of your business day.  
Not only will people feel good interacting with you and get an amazing experience,
but you'll have a great day practicing abundance with everyone.

Some ways you can add value are:

* gracefully acknowledge the comments people give you via your blog or online
forums/discussion groups and give them an extra tip

* when people register for a course or teleseminar, always give them a bonus report

* after people buy something, have an extra little goodie they can access on the
shopping cart page

* surprise people with discounts on your products and services at unexpected times
(everyone gives on their birthday and around Christmas)

* pop a great article into the mail to a client you know would get something out of it

* send a cool link or uplifting video to your list - just make sure it's something that
would be of value to them

* offer special deals and VIP pricing to your top clients

* have a contest for your prospects and offer 3 months in your membership program
free for the winner

* pass along a great marketing opportunity you've come across to your peers and
similar companies

* give a new person in business a break - support their launches with a bonus product,
share a business or marketing idea, introduce them to your list

There's many ways that you can give in your business -- try to cultivate opportunities
to give value to everyone you talk'll not only boost your good feelings, but
boost your success.

About the author: Jody Gabourie, The Small Business Marketing Coach, teaches small business
owners and entrepreneurs how to take action with their marketing in order to get more results
and more profits.  To learn all about her unique "done-for-you" ebooks called Ready Made
Marketing Plans™ and to sign up for her FREE special report, ezine and articles, visit her site at
Jody Gabourie Marketing
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