Imagination: The Real Key To Success In Business
By Kevin Sinclair

When most people have an image of a business person in their minds the business
person representation most often resembles some blank faced accountant
generalization, or some sweet faced extroverted sales person.

Typically this image is of an all-work-no-play serious type.

It is not so often that you might pick up the paper and read of the latest business
tycoon with descriptive words reflecting one who is artistic, imaginative and
overall highly creative.

Unfortunately the media too often reflects a caricature of a business person as some
boring straight faced type unable to think outside of the usual square. Generally
they will be represented at nothing but practical and hard lined.

Sadly many business people themselves will see themselves as falling into this

The fact is that genuine success in business is the result of some highly
imaginative and creative thinking.

While corporations are effectively ran using hard guide lines, rules and regulations,
the entrepreneur behind it all has had to be one who effectively delves into their
imagination and creativity. The more innovative corporations will retain a little of
this flavor from its founding father resulting in a model corporation that others
strive to be.

Think and Grow Rich a phenomenal book by Napoleon Hill outlines in detail the
absolute vital role that imagination plays in business. This book discusses two
types of imaginative faculties, that of creative imagination and synthetic

Synthetic imagination provides us with the ability to arrange old concepts, business
models, plans and ideas and turn them into brand new combinations. Nothing new
may have been created a pattern emerges that creates new and surprising results.

An example of this might be a self service grocery store where customers follow the
process of shopping which is now very familiar to us, whereas once upon a time
grocery shopping was done by presenting your list to a store attendant, who would
collect the list items. None of us would remember stores without isles, shopping
carts and signs where the job of today's store attendant is simply to check us out
with a bill.

Even today the second model of having the store attendant check us out is
changing; some stores are now even offering a service where the customer checks
themselves out. Today's customer does absolutely everything, wheeling the trolley,
selecting the goods and items, packing their own bags and even checking
themselves out before carrying the bags to the car. Interestingly the result is a
happier more comfortable shopping experience.

Creative imagination whoever is a completely different thing again, some might say
mystical. Napoleon Hill describes it in his book:  "Through the faculty of creative
imagination, the finite mind of man had direct communication with Infinite
Intelligence. It is the faculty through which 'hunches' and 'inspirations' are received.
It is by this faculty that all basic or new ideas are handed over to man. It is through
this faculty that individuals may 'tune in,' or communicate with the subconscious
mind of other men."

An example of this creative imagination may be seen in the ingenious creation of
the original Coca Cola recipe that continued to inspire the entire enormous soft
drink industry. There was nothing conservative from these roots, the imaginative
marketing campaigns that followed even lent to inspire the modern day image of
Santa Claus in his red and white suite. This is rarely mentioned in business
relations. We are more often than not led to believe that imagination is restricted to
the skills of an artist.

Once a business person or entrepreneur to begin to use more imagination will
certainly see many more ways to build profits and make more money creating new
channels and exciting marketing campaigns.

Meet the writer: Kevin Sinclair is the publisher and editor of Be Successful News, a site that
provides information and articles on how to succeed in your own home or small business.
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