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Relationship Marketing: 5 Pictures That Help You Connect with Your Website
Visitors
By Jeneth Blackert
How can you use pictures, photos and other images that create a connection with
your website visitor?
Proper use of images can emulate an immediate personal connection with your
website visitor.
First and foremost, DO NOT over use or overload your website with images,
photos or picture. Overuse slows your website loading down and ineffective
images are just a waste of space. Images need to give insight into your company
and your brand. They don’t need to just be pretty pictures. There are 5 types of
images or photos that need to be included on almost every website.
1. Who you are. A photo of the owner, board of directors and a complete team
picture or other person that reveals passion, drive, excitement or confidence can
fulfill this need. Why do we need this type of photo? Your website visitor wants
to know that there is a really person behind the words. It builds trust right from
their first glance. Who knows how much a picture can really say?
2. Your workplace. This image can be portrayed in the photo that show who you
are, but if you own a yoga studio or a place where the environment is important to
the visitors, you may want additional photos.
3. Pictures of informational products. Whether you have a digital e-book or an
electronic magazine, you must have a picture of your product. Make this a picture
that gives your user an idea of what the product includes. This not only gives your
visitor an image for them to associate with the product, but also gives your
product more dimension and character.
4. Sign your work. Do you like getting a snail mail letter from a dear friend?
Think about how exciting it is when you receive the envelope in the mail with your
hand-written address. Place an image of your signature at the end of the web page
like you were signing a letter. This gives the reader that warm fuzzy feeling of
receiving a snail mail letter.
5. Logos. Don‚t forget to include your logo in the top right hand corner (where
people look first when they visit a web page). AND logos of any affiliates,
strategic partners, alliances or previous employers and add website links to each
logo. These logos are like testimonials, as they provide reference to your
credibility.
Now that you know what types of images should be included to make your
website effective, remember to consider image quality and brand representation. If
your images are not representing you and your brand, you must reconsider your
selection.
Meet the writer:
Jen Blackert, Client Attraction Marketing Coach, is a results-driven marketing
strategist that teaches entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit her website at
www.jenblackert.com and her online reality blog at www.ibrandweb.com.
Visitors
By Jeneth Blackert
How can you use pictures, photos and other images that create a connection with
your website visitor?
Proper use of images can emulate an immediate personal connection with your
website visitor.
First and foremost, DO NOT over use or overload your website with images,
photos or picture. Overuse slows your website loading down and ineffective
images are just a waste of space. Images need to give insight into your company
and your brand. They don’t need to just be pretty pictures. There are 5 types of
images or photos that need to be included on almost every website.
1. Who you are. A photo of the owner, board of directors and a complete team
picture or other person that reveals passion, drive, excitement or confidence can
fulfill this need. Why do we need this type of photo? Your website visitor wants
to know that there is a really person behind the words. It builds trust right from
their first glance. Who knows how much a picture can really say?
2. Your workplace. This image can be portrayed in the photo that show who you
are, but if you own a yoga studio or a place where the environment is important to
the visitors, you may want additional photos.
3. Pictures of informational products. Whether you have a digital e-book or an
electronic magazine, you must have a picture of your product. Make this a picture
that gives your user an idea of what the product includes. This not only gives your
visitor an image for them to associate with the product, but also gives your
product more dimension and character.
4. Sign your work. Do you like getting a snail mail letter from a dear friend?
Think about how exciting it is when you receive the envelope in the mail with your
hand-written address. Place an image of your signature at the end of the web page
like you were signing a letter. This gives the reader that warm fuzzy feeling of
receiving a snail mail letter.
5. Logos. Don‚t forget to include your logo in the top right hand corner (where
people look first when they visit a web page). AND logos of any affiliates,
strategic partners, alliances or previous employers and add website links to each
logo. These logos are like testimonials, as they provide reference to your
credibility.
Now that you know what types of images should be included to make your
website effective, remember to consider image quality and brand representation. If
your images are not representing you and your brand, you must reconsider your
selection.
Meet the writer:
Jen Blackert, Client Attraction Marketing Coach, is a results-driven marketing
strategist that teaches entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit her website at
www.jenblackert.com and her online reality blog at www.ibrandweb.com.
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