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10 Shockingly Simple Web Copy Secrets Anyone Can Use Instantly
By Dan Lok
What are the web copy secrets
you need to know to convert
prospects to paying customers?
Don't spend hours laboring over your copy. There are simple, instant tools you
can use to develop great copy in minutes... not hours. What are they?
1. Sign your web copy using your handwritten signature.
Just scan your signature and publish to your page. How hard is that? It lends a
certain personal touch to all you do, and helps make you seem "real."
2. Use lots of testimonials, with pictures.
People want information from real people, others than tried your products and
know they work.
3. Keep it simple.
Keep your language so simple an eighth grader can read it. The more
complicated, the less you will sell.
4. Add articles and reviews of your products.
Just insert this information within your copy. People want to know your material
is valuable and works.
5. Offer free products for buying your primary product.
Try using information marketing products when possible. A free CD is worth a
thousand words.
6. Have someone well-known endorse your product.
If you do not know anyone personally, hire someone other people have heard of.
Most people feel more secure buying from someone they know.
7. Use questions to get your customers thinking.
Not complicated questions, just simple yes or no questions. Are you broke? Do
you need money? Do you want the solution to your problem? Are you short on
time?
8. Include many bullets throughout your copy. Tell your customer specifically
HOW your product fills their need, and what BENEFIT they will get from it.
9. Be specific. Use numbers. For example, 3 simple ways you can win. "3 top
tactics for overcoming poverty. "You get the idea.
10. Tell your customers you appreciate them. Nothing charms customers more
than the knowledge you actually care about their needs.
Meet the author: A former college dropout, Dan Lok transformed himself from a grocery
bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up
to now, visit him at: Website Conversion Expert.
By Dan Lok
What are the web copy secrets
you need to know to convert
prospects to paying customers?
Don't spend hours laboring over your copy. There are simple, instant tools you
can use to develop great copy in minutes... not hours. What are they?
1. Sign your web copy using your handwritten signature.
Just scan your signature and publish to your page. How hard is that? It lends a
certain personal touch to all you do, and helps make you seem "real."
2. Use lots of testimonials, with pictures.
People want information from real people, others than tried your products and
know they work.
3. Keep it simple.
Keep your language so simple an eighth grader can read it. The more
complicated, the less you will sell.
4. Add articles and reviews of your products.
Just insert this information within your copy. People want to know your material
is valuable and works.
5. Offer free products for buying your primary product.
Try using information marketing products when possible. A free CD is worth a
thousand words.
6. Have someone well-known endorse your product.
If you do not know anyone personally, hire someone other people have heard of.
Most people feel more secure buying from someone they know.
7. Use questions to get your customers thinking.
Not complicated questions, just simple yes or no questions. Are you broke? Do
you need money? Do you want the solution to your problem? Are you short on
time?
8. Include many bullets throughout your copy. Tell your customer specifically
HOW your product fills their need, and what BENEFIT they will get from it.
9. Be specific. Use numbers. For example, 3 simple ways you can win. "3 top
tactics for overcoming poverty. "You get the idea.
10. Tell your customers you appreciate them. Nothing charms customers more
than the knowledge you actually care about their needs.
Meet the author: A former college dropout, Dan Lok transformed himself from a grocery
bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up
to now, visit him at: Website Conversion Expert.
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