| Click here for your FREE subscription to Home Office Weekly Free weekly advice on how to happily & successfully live and work under the same roof...tips on business success, organizing your office space, time management & more! |
How To Choose The Best Colors For Your Web Site
By Jeneth Blackert
Website colors are very important when you are creating an online brand or
developing a web site. Just as the copy promotes a message to your targeted
audience, so do the colors you choose.
Color adds focus, clarity and confidence in your business and your brand. It also
helps highlight and emphasize points in your copy. However, if color is not used
correctly, it can compromise your brand and any message you are trying to get
across to your targeted audience. In fact, it may confuse your audience if you use
colors that are not appropriate to your target market. For example, if your company
provides weight loss services and your website is a bright pink, you may be
actually making your audience actively hungry – as pink stimulates appetite.
Color also triggers emotions and memories on web pages. Think about how you
browse the Internet for a moment. You are looking for some kind of information or
maybe a product. You click here and then there. Not much reading, just clicking.
Then you click on a site that makes you sit up and read. What was on that site that
made you pay attention? Did you find a personal thought or memory associated
with that color?
In my research I have found color is closely related to demographics, such as age,
race, income and profession. Consider your target audience. What colors may be
appealing to them?
What are you colors telling your audience?
Lets start with black. It relates to death, dark and evil, while white relates to purity,
brides, and innocence. Colors like red (heart), orange (fire), and yellow (bright sun)
cause anxiety and colors like blues (like oceans) and greens (fields) are more
relaxing colors. Purple is a royal color.
I have chosen tans and browns for my website. Browns and tans are known to relate
to reliability, earth and abundance. Light browns relate to genuineness while dark
browns mean solid ground. I plan to express all these attributes in my website, not
only through colors, but also with copy, images, audio and other website
components.
About the author:
Jen Blackert, Client Attraction Marketing Coach, is a results-driven marketing
strategist that teaches entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit her website at www.
jenblackert.com and her online reality blog at www.ibrandweb.com.
By Jeneth Blackert
Website colors are very important when you are creating an online brand or
developing a web site. Just as the copy promotes a message to your targeted
audience, so do the colors you choose.
Color adds focus, clarity and confidence in your business and your brand. It also
helps highlight and emphasize points in your copy. However, if color is not used
correctly, it can compromise your brand and any message you are trying to get
across to your targeted audience. In fact, it may confuse your audience if you use
colors that are not appropriate to your target market. For example, if your company
provides weight loss services and your website is a bright pink, you may be
actually making your audience actively hungry – as pink stimulates appetite.
Color also triggers emotions and memories on web pages. Think about how you
browse the Internet for a moment. You are looking for some kind of information or
maybe a product. You click here and then there. Not much reading, just clicking.
Then you click on a site that makes you sit up and read. What was on that site that
made you pay attention? Did you find a personal thought or memory associated
with that color?
In my research I have found color is closely related to demographics, such as age,
race, income and profession. Consider your target audience. What colors may be
appealing to them?
What are you colors telling your audience?
Lets start with black. It relates to death, dark and evil, while white relates to purity,
brides, and innocence. Colors like red (heart), orange (fire), and yellow (bright sun)
cause anxiety and colors like blues (like oceans) and greens (fields) are more
relaxing colors. Purple is a royal color.
I have chosen tans and browns for my website. Browns and tans are known to relate
to reliability, earth and abundance. Light browns relate to genuineness while dark
browns mean solid ground. I plan to express all these attributes in my website, not
only through colors, but also with copy, images, audio and other website
components.
About the author:
Jen Blackert, Client Attraction Marketing Coach, is a results-driven marketing
strategist that teaches entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit her website at www.
jenblackert.com and her online reality blog at www.ibrandweb.com.
home|your business|your office |your time |your home life|yourself |art|books|tools|site map|about us
|
| Home Office Weekly Your guide to successfully living and working under the same roof! |
home|your business|your office |your time |your home life|yourself |art|books|tools|site map|about us
Home Office Weekly is a Backporch Publishing site Marcia Passos Duffy, Publisher & Editor Author of Be Your Own Boss Contact |