How To Choose The Best Colors For Your Web Site
By Jeneth Blackert

Website colors are very important
when you are creating an online
brand or developing a web site.

Just as the copy promotes a message to your targeted audience, so do the colors you

Color adds focus, clarity and confidence in your business and your brand. It also
helps highlight and emphasize points in your copy. However, if color is not used
correctly, it can compromise your brand and any message you are trying to get across
to your targeted audience. In fact, it may confuse your audience if you use colors that
are not appropriate to your target market. For example, if your company provides
weight loss services and your website is a bright pink, you may be actually making
your audience actively hungry – as pink stimulates appetite.

Color also triggers emotions and memories on web pages. Think about how you
browse the Internet for a moment. You are looking for some kind of information or
maybe a product. You click here and then there. Not much reading, just clicking. Then
you click on a site that makes you sit up and read. What was on that site that made
you pay attention? Did you find a personal thought or memory associated with that

In my research I have found color is closely related to demographics, such as age,
race, income and profession. Consider your target audience. What colors may be
appealing to them?

What are you colors telling your audience?

Lets start with black. It relates to death, dark and evil, while white relates to purity,
brides, and innocence. Colors like red (heart), orange (fire), and yellow (bright sun)
cause anxiety and colors like blues (like oceans) and greens (fields) are more relaxing
colors. Purple is a royal color.

I have chosen tans and browns for my website. Browns and tans are known to relate to
reliability, earth and abundance. Light browns relate to genuineness while dark
browns mean solid ground. I plan to express all these attributes in my website, not
only through colors, but also with copy, images, audio and other website components.

About the author: Jen Blackert, Client Attraction Marketing Coach, is a results-driven
marketing strategist that teaches entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit her website at
Jen Blackert.
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