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How to Attractively Brand Your Business On The Internet
By Jeneth Blackert
Most small business owners realize the importance to branding their company, but
they lack the skill to branding themselves on the Internet.
Many small business owners are too confused with all the fancy tools and words,
like blogs, podcasts, rss, opt-in and auto responder. Others just don’t think the
Internet is important. To prevent overwhelm, I have included a complete list of
steps to take your brand online.
1. Know your brand and create a brand statement. I find that most of my clients
know their niche, but they don’t know their brand. Here are a couple of questions
that will help you get clear on your brand. Why is your company in business? What
set you apart from the competition? If you are the company owner, look inside
yourself and state your clearest vision for your company. Now write your brand
statement down in one sentence.
2. Create a hook impression. Find words that can easily explain what your
company does. Don’t go into your “story”. Just state enough information to get your
buyer’s mouth watering and take the bait.
3. Generate "schools of fish" with website involvement. Build a subscriber base or
"schools of fish caught by your hook". Get your fish or subscribers involved in your
business by creating online questionnaires, polls and forums.
4. Build your keywords. Go back to your brand statement and decide on fifteen
keywords that are directly associated with your brand. Use these keywords in your
web copy, in you’re ad campaigns and in your literature when available.
5. Write copy that identifies your brand. When you write copy for your website,
include your brand’s warm friendly elements. The Internet is a very cold and
impersonal place, write copy as if you are writing to one of your friends. Everyone
has their own voice, so why not let your brand have its own voice.
6. Create a tag line and marketing statement. Now you are ready to create a
complete user experience. Here are a few questions to help you along with this
process. How is my brand being represented in my all my client interactions? If you
have print literature, are you representing your business the same as you are
online? Does your copy talk to the same target audience in all areas of your
business?
7. Be available for your fish. Let your subscribers be able to reach you and swim
with you. But most importantly when they do, be sure, you are representing your
brand as clearly as possible.
Remember Rome wasn’t built overnight. These steps will take time. Continue to ask
yourself, “Will this ________ represent my brand?” If you stay in tune with what
you are trying to accomplish you can’t go wrong.
Good luck and happy branding!
About the author:
Jen Blackert, Client Attraction Marketing Coach, is a results- driven marketing
strategist that teaches entrepreneurs how to attract all the clients they need.
Her methods are based on the universal laws of attraction. Visit her website at www.
jenblackert.com and her online reality blog at www.ibrandweb.com.
By Jeneth Blackert
Most small business owners realize the importance to branding their company, but
they lack the skill to branding themselves on the Internet.
Many small business owners are too confused with all the fancy tools and words,
like blogs, podcasts, rss, opt-in and auto responder. Others just don’t think the
Internet is important. To prevent overwhelm, I have included a complete list of
steps to take your brand online.
1. Know your brand and create a brand statement. I find that most of my clients
know their niche, but they don’t know their brand. Here are a couple of questions
that will help you get clear on your brand. Why is your company in business? What
set you apart from the competition? If you are the company owner, look inside
yourself and state your clearest vision for your company. Now write your brand
statement down in one sentence.
2. Create a hook impression. Find words that can easily explain what your
company does. Don’t go into your “story”. Just state enough information to get your
buyer’s mouth watering and take the bait.
3. Generate "schools of fish" with website involvement. Build a subscriber base or
"schools of fish caught by your hook". Get your fish or subscribers involved in your
business by creating online questionnaires, polls and forums.
4. Build your keywords. Go back to your brand statement and decide on fifteen
keywords that are directly associated with your brand. Use these keywords in your
web copy, in you’re ad campaigns and in your literature when available.
5. Write copy that identifies your brand. When you write copy for your website,
include your brand’s warm friendly elements. The Internet is a very cold and
impersonal place, write copy as if you are writing to one of your friends. Everyone
has their own voice, so why not let your brand have its own voice.
6. Create a tag line and marketing statement. Now you are ready to create a
complete user experience. Here are a few questions to help you along with this
process. How is my brand being represented in my all my client interactions? If you
have print literature, are you representing your business the same as you are
online? Does your copy talk to the same target audience in all areas of your
business?
7. Be available for your fish. Let your subscribers be able to reach you and swim
with you. But most importantly when they do, be sure, you are representing your
brand as clearly as possible.
Remember Rome wasn’t built overnight. These steps will take time. Continue to ask
yourself, “Will this ________ represent my brand?” If you stay in tune with what
you are trying to accomplish you can’t go wrong.
Good luck and happy branding!
About the author:
Jen Blackert, Client Attraction Marketing Coach, is a results- driven marketing
strategist that teaches entrepreneurs how to attract all the clients they need.
Her methods are based on the universal laws of attraction. Visit her website at www.
jenblackert.com and her online reality blog at www.ibrandweb.com.
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