How to Brand Your Home Business on the Web
How to Attractively Brand Your Business On The Internet
By Jeneth Blackert

Most small business owners realize
the importance to branding their
company, but they lack the skill
to branding themselves on the Internet.

Many small business owners are too confused with all the fancy tools and words, like
blogs, podcasts, rss, opt-in and auto responder. Others just don’t think the Internet is
important. To prevent overwhelm, I have included a complete list of steps to take
your brand online.

1. Know your brand and create a brand statement.

I find that most of my clients know their niche, but they don’t know their brand. Here
are a couple of questions that will help you get clear on your brand. Why is your
company in business? What set you apart from the competition? If you are the
company owner, look inside yourself and state your clearest vision for your company.
Now write your brand statement down in one sentence.

2. Create a hook impression.

Find words that can easily explain what your company does. Don’t go into your
“story”. Just state enough information to get your buyer’s mouth watering and take
the bait.

3. Generate "schools of fish" with website involvement.

Build a subscriber base or "schools of fish caught by your hook". Get your fish or
subscribers involved in your business by creating online questionnaires, polls and

4. Build your keywords.

Go back to your brand statement and decide on fifteen keywords that are directly
associated with your brand. Use these keywords in your web copy, in you’re ad
campaigns and in your literature when available.

5. Write copy that identifies your brand.

When you write copy for your website, include your brand’s warm friendly elements.
The Internet is a very cold and impersonal place, write copy as if you are writing to
one of your friends. Everyone has their own voice, so why not let your brand have its
own voice.

6. Create a tag line and marketing statement. Now you are ready to create a complete
user experience. Here are a few questions to help you along with this process. How is
my brand being represented in my all my client interactions? If you have print
literature, are you representing your business the same as you are online? Does your
copy talk to the same target audience in all areas of your business?

7. Be available for your fish. Let your subscribers be able to reach you and swim with
you. But most importantly when they do, be sure, you are representing your brand as
clearly as possible.

Remember Rome wasn’t built overnight. These steps will take time. Continue to ask
yourself, “Will this ________ represent my brand?” If you stay in tune with what you
are trying to accomplish you can’t go wrong.

About the author: Jen Blackert, Client Attraction Marketing Coach, is a results- driven
marketing strategist that teaches entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit her website at
Jen Blackert.
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