Run a Marketing Campaign on Twitter
By Phyllis Zimbler

Planning on how to run a Twitter
marketing campaign requires, first,
the assumption that you want
to run a successful Twitter
marketing campaign.

Thus you must plan a marketing campaign that actually does little selling and more
connecting.  Why?  Because this "laid-back" strategy on Twitter is more likely to get
you loyal followers interested in what you have to offer.

Let's look at an imaginary Twitter marketing campaign scenario:

You join Twitter and immediately start tweeting only about your products and
services.  Every time someone follows you, you send that person a DM (direct
message) with a link to one of your sales pages.  You use an application to
automatically bring your blog feed into your Twitter account, and every one of your
blog posts focuses solely on pushing your products and services.

How many people do you think will be interested in continuing to follow you and
clicking on your links?

Twitter is effective for marketing purposes only when you realize it is NOT about
sales but that it is about relationships.

A different imaginary Twitter marketing campaign scenario:

This time you join Twitter with a marketing strategy in place.  You find and follow
people who might be interested in what you have to offer but you do NOT tell them
about your products and services.

If you still want to send a DM when someone first follows you, make it a personal
appreciation for connecting without pushing any of your sales page links.  If you
really want to include a link, make it to a free report.

In your general tweets you share links to worthwhile articles that relate to your
products and services.  These articles do not have to be your own; in fact, sometimes
they should be to other people's material.

Then every so often you throw in a tweet about a product or service of yours and
include a link.  But even in this case what you say can make a difference:

Instead of tweeting:

Buy my super-duper widget right now and you'll make tons of money in 30 days. You
can tweet:

Check out my new widget training program - it can help you attract more visitors to
your website.

See how the second tweet is much less selling and much more sharing?

Now if you've been sharing worthwhile information connected to this topic, people
following you will be more inclined to click on the link because these people are
already conditioned to trust you.  You've established this trust by providing these
people with valuable free information on the topic.

In conclusion, take the perspective of your potential clientele/customers in order to
run an effective Twitter marketing campaign: Not constantly tweeting about how great
your products and services are; instead constantly tweeting to provide information
that will help solve their problems.

And occasionally you can tweet that the solution to those problems are the products
and services you're selling.

About the author: Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The
Wharton School and is an Internet business consultant whose power marketing website is http:
Miller Mosaic LLC.  If you liked this article, you'll love her FREE report on "How to Become a
Twitter Marketing Expert" -- claim your report now from
Free Twitter Report.

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