8 Ways to Grow Your Business During a Summer Lull
by Alicia M Forest

Have things slowed down for your
business now that the warmer months
are upon us and people are on vacation
or otherwise taking a break from their
usual routines? Use this downtime
to focus on getting your business ready
to rock for the fall by implementing
some of the 8 ideas below:

1. Evaluate your staffing needs.

If you haven't hired an assistant yet, whether that's a virtual assistant, an in-person
assistant, or a combination of the two, now is a great time to do so. Begin by creating
your ideal profile
of your perfect assistant, and then start putting out feelers to your
about exactly what you're looking for in an assistant.

Once you've found the right person for you, the summer months are a great time to
train someone so they are up to speed come the busier fall months.

If you already have help, take some time to evaluate their performance. This includes
taking a look not just at your current assistant(s) but also any outside vendors you
work with, like your web designer, your shopping cart system, your list service, or
your copywriter.

If you're finding their work to not be meeting your needs and expectations, follow the
same process as you did for hiring an assistant. Start with creating the ideal profile of
who and what you're looking for and then put that information out to your networks
for recommendations.

2. Increase your learning to increase your earning.

The summer is a great time to educate yourself on whatever it is you need to know to
take your business to the next level. Choose a business-building project, like building
your list or increasing your search engine rankings, and invest some of your education
budget into a program or product that will help you learn what you need to know.
Then plan the time to actually learn and implement the material, and you will reap the
benefits come the fall.

3. Make over or create your ezine.

Take an objective look at your ezine, and ask a few colleagues if they're be willing to
offer you some feedback on it as well. Make any changes you think might help it be
more effective as marketing and sales tool.

If you haven't started your ezine yet, the summer is a great time to put one together
and start sending it to your list regularly.

4. Clean out and organize your email.

Is your inbox an energy drain?

Mine is! And I am committed to having an empty inbox before leaving for vacation this
summer, which means I have 256 emails at present to go through and either respond
to, file in the appropriate folder, delegate or delete.

I've been working through it at the end of the day for about an hour, and with each
email I handle, I can feel the drain from it sitting in my inbox slipping away. Take
some time each day to delete old emails, reply to ones that only require a quick
response, and set the 'rules' feature to automatically sort future incoming mail into
appropriate folders.

5. Revamp your office.

This is another task I'm working on at the moment. It feels great to throw out so many
old files and restock my bookshelves so I can actually see what I own! And by doing
so, I'm creating space for more abundance to come into my business!

But revamping your office doesn't just include cleaning out and reorganizing your
stuff. If you also have tools that aren't working the way they should, get them fixed so
they do, or replace them. So, if you're printer only works when it feels like it, get it
fixed or get a new one.

6. Clean up your computer.

Tired of wasting time searching for stuff on your computer? Take some time this
summer to clean up your files, delete ones you don't need anymore, reorganize what
you do need into appropriate folders, and remove old software that you no longer use.
Your hard drive will thank you!

7. Write down your accomplishments so far this year.

It's important to pause periodically and recognize your successes. And now that we're
halfway through the year, take some time to write down and savor your
accomplishments so far. Then plan out what you'd like to achieve for the rest of the
year. This will motivate and inspire you going forward.

8. Enjoy yourself!

Summer is a special time of year, where people are more laid back and life takes on a
more leisurely pace. Make sure you take some time to enjoy it. After all, isn't time
freedom one of the reasons you went into business for yourself in the first place?

About the author: Alicia M Forest, MBA, Multiple Streams Queen & Coach(TM) teaches
self-employed professionals how to attract more clients, create profit-making products and
services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on
how to create wild abundance in your business, visit

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