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Search Engine Marketing for Beginners
7 Bare-Bone SEO Tips
By Jeneth Blackert
#1: Narrow down your list of keyword phrases to 3-4. Make sure they are highly
targeted keyword phrases for your business. These are the keywords you think
people would search for in Google, Yahoo or MSN (the major search engines).
For example if you sell auto parts, your keyword phrase would be auto parts in
New York and not just auto parts.
When people search for your site, they search for targeted phrases, and not just
keywords these days! This is great news, because it is incredibly hard to get the
ranking 1-10 for one keyword!
#2: After you have chosen your phrase, check it. Yes. Search for those words in
Google, Yahoo and MSN (these are the big guys). If your keywords are extremely
popular, you may want to rework your phrases. Targeting a keyword that is not
highly sought after could lead to big profits in niche markets. I had a small
business that did very well with the keyword “vegan baby.”
#3: You’ll want to look at your ‘tags’ or have your web designer look at them.
This is what you or your designer is looking for. These tags include meta tags, title,
header and anchor tags. They look like this --- in your code. The tags are html
code that lists the different words in relation to your product on the web page.
Make sure you include your keywords in these tags.
#4: Content is King! Write often and update often. Search engines love new
information. Write normally and filter in keywords when appropriate.
#5: Incoming links! This is also called link popularity. Other sites linking to you
are a great way to increase your popularity and improve your website’s ranking.
#6: Outbound links! Links to other sites are important, too. Be careful to not
confuse your reader; put them where appropriate.
#7: I really like this free tool for evaluation. Give it try. www.freewebsubmission.
com/web-page-analyzer.html
Of course there are other things you can do to help your rankings, but these are the
big ones. Good luck!
Meet the writer:
Jen Blackert, Client Attraction Marketing Coach, is a results-driven marketing
strategist that teaches entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit her website at www.
jenblackert.com and her online reality blog at www.ibrandweb.com.
7 Bare-Bone SEO Tips
By Jeneth Blackert
#1: Narrow down your list of keyword phrases to 3-4. Make sure they are highly
targeted keyword phrases for your business. These are the keywords you think
people would search for in Google, Yahoo or MSN (the major search engines).
For example if you sell auto parts, your keyword phrase would be auto parts in
New York and not just auto parts.
When people search for your site, they search for targeted phrases, and not just
keywords these days! This is great news, because it is incredibly hard to get the
ranking 1-10 for one keyword!
#2: After you have chosen your phrase, check it. Yes. Search for those words in
Google, Yahoo and MSN (these are the big guys). If your keywords are extremely
popular, you may want to rework your phrases. Targeting a keyword that is not
highly sought after could lead to big profits in niche markets. I had a small
business that did very well with the keyword “vegan baby.”
#3: You’ll want to look at your ‘tags’ or have your web designer look at them.
This is what you or your designer is looking for. These tags include meta tags, title,
header and anchor tags. They look like this --- in your code. The tags are html
code that lists the different words in relation to your product on the web page.
Make sure you include your keywords in these tags.
#4: Content is King! Write often and update often. Search engines love new
information. Write normally and filter in keywords when appropriate.
#5: Incoming links! This is also called link popularity. Other sites linking to you
are a great way to increase your popularity and improve your website’s ranking.
#6: Outbound links! Links to other sites are important, too. Be careful to not
confuse your reader; put them where appropriate.
#7: I really like this free tool for evaluation. Give it try. www.freewebsubmission.
com/web-page-analyzer.html
Of course there are other things you can do to help your rankings, but these are the
big ones. Good luck!
Meet the writer:
Jen Blackert, Client Attraction Marketing Coach, is a results-driven marketing
strategist that teaches entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit her website at www.
jenblackert.com and her online reality blog at www.ibrandweb.com.
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