7 Ways to Recession-Proof Your Small Business
By  Susan L Reid

1. Be known for delivering great
products and services.
Now, more than
ever, this oft repeated maxim is true. Your products and services are a reflection of
you, are the front line calling card for
your business, and are the number
one way to make your customers trip
all over themselves referring others to you.

2. Stand out by offering an astonishing guarantee, one so amazing that others in
your industry would balk at offering it.
Delivering on your astonishing guarantee
distinguishes you and gets your business noticed.

3. Add value, not price. Continuously adding value to your products and services
makes you look rich and attractive to your customers and prospects. Adding price
without value makes you look cheap.

4. Cultivate business with customers who have similar beliefs and interests. This
eliminates having to work with jerks.

5. Connect to give; don't connect to get. Cultivate mutually beneficial win-win
relationships with emphasis on the "give" part. Ask not what your customer can do
for you, but what you can do for your customer. Then deliver.

6. Command time and space this year and create what you see for yourself, not what
someone else sees for you.
Meet your own sales goals, provide your own growth
incentives, and keep abreast of the markets so you can remain on the cutting edge,
rather than waiting for someone else to do these things for you.

7. Forget about last year. Whether you did well or not, forget about it. Create a new
voice. In the words of T. S. Eliot, "Last year's words belong to last year's language,
and next year's words await another voice."

What makes these seven steps so special? How will they recession-proof your
business? These seven steps focus exclusively on strengthening your business from
the inside, at its core. They are not dependent upon outside sources or resources to
function or sustain them. They focus on actions you can easily and effectively take
now. No long-term planning is required to implement them. They are things that
everyone -- from solopreneur to company of 20  an do right now.

About the author: Dr. Susan L. Reid is a business coach and consultant for
entrepreneurial women starting up businesses. She is the author of "Discovering
Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success".
Susan provides intuitive small business solutions, powerful attraction marketing
tools, inspiration, and direction. Visit
Successful Small Biz Owners and download
your copy of her latest free business success article.

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