The Business Value Of Relationships
By Paula Martinez

Business is about relationship building.
That is what is called networking in the
formal sense. Success in business starts
with good relationships with those around you. This is really connecting with the
people around you in a friendly and trustworthy manner. If you are going to work a
business and make a living out of it this matters.

You know where you want to go, but how to get there is another matter. Most
opportunity comes about because of contacts. Self made millionaires usually did not
do it alone. They had some very good opportunities come their way by having some
great contacts. They know that everyone that helps is their business team.

The real fun of business is that you meet a lot of great people along the way.
Everyone you meet has a wealth of experience that is invaluable. Now more than
ever relationships and networking happens in real time. Phenomenal growth has a lot
to do with the relationships with customers, vendors, and strategic alliances. Creative
ideas are tossed around when you interact with clients, vendors and other people.
A lot of times in a matter-of- fact way a reflexive comment changes your company.
"Live and learn" sure applies to business.

Involvement is the key word in any business. Obligation is not the same as a social
connection that stresses the importance of relationships. Aspiring to profit from a
business is not always the same as succeeding in business. That means the value you
bring to your relationships has a paramount impact on your business. People who
are passionate about what they do are usually the most generous with sharing their

The ability to partner with your customer, distributors, vendors, and other businesses
is what will help make your business a success. The knowledge you add to your
service and communicate to your customers is what makes a long lasting
relationship. Success in any field is about working with the people that are there. No
one does it alone, only by connecting with others can you expect to reach your goal.
People you meet can work as mentors by offering help, guidance and opportunities
to grow your business. This is your business team that will help you reach your goal.

Let people enrich your life and transform your business. Consumer connectivity both
literally and figuratively creates a strong brand for a company. You build one person
at a time until you have enough connections to forge an identity. Create, collaborate
and share in a wide variety of ways your business, yourself, and your knowledge. It
is always good to remember you are part of a business and social community that are
drawn together for survival.

There is a new breed of businesses that really count on both the interactive and
traditional. Remember the web is a community of businesses connected through
links, affiliations, and testimonials. The web is a growing success because of its
interconnections. This new media has one important message that delivering to, and
reaching a wide audience is the way to nurture a business. Relationships are the key
to unlocking a treasure trove of support and access to resources.

About the author:  Paula Martinez is a contributing editor to Clermont Rocks which
is a marketing resource for small business in Clermont, Florida.
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