Make Something Happen!
By Jody Gabourie
Make something happen...or nothing
will happen. It's as simple and brutal
as that.
You can sit around and complain -- that
you don't have enough time to market...
that marketing is too complicated...too
hard...that you aren't any good at it.
How to achieve success at marketing is to take action. How to demystify marketing is
to take action. How to get good at marketing is to take action. How to enjoy
marketing is to take action.
And of course, to achieve any kind of success with your small business means to take
action.
Don't all of the books and seminars out there on writing sales and marketing copy
stress that you must ask your prospects and clients to take action? If you want
something to happen you're your prospective and current customer, they have to take
some kind of action.
Now, why would you expect them to take action and not you?
We ask people to take action in our marketing communications because it's the only
way they'll get access to useful information, products and services that will help them
with whatever problem it is they're experiencing.
Well, it's the same with us small business owners -- if we want help with our
"problem" (attracting and keeping clients) then we have to take action too.
Let's break down "taking action" into smaller bite-sized pieces to take some of the
overwhelm out of it. Taking action with your marketing can include the following:
* make a marketing plan - doesn't have to be complicated, just start with some basics
* pick an area of comfort for you (speaking, writing, networking) and start with
marketing strategies built around that one area
* constantly educate yourself and expose yourself to experts who you can learn from
* schedule your marketing activities into your daily calendar and your to-do lists
* be open to different ways of doing things
* start delegating the stuff you don't want to do and constantly procrastinate taking
action on
* take advantage of the power of systems to help you put as much on auto-pilot and
free up your time to work on your business instead of in it
* make time each day to do a marketing activity such as writing your ezine; sending a
thank you note to an affiliate; tweaking your sales page; doing some online research
about what your target group is up to; adding a new email to your autoresponder
series; figuring out your next promotion; calling a new client to see how they like the
product they just purchased; and so on....the list is endless.
Bottom line is that if you don't take action and market consistently on a daily basis,
then your bottom line isn't going to increase much!
So take a look around you and make a list of 3 things you can take action on
TODAY...and then go make something happen! Repeat tomorrow and the day after
and the day after...
About the author: Jody Gabourie, The Small Business Marketing Coach, teaches
simple, innovative and powerful marketing strategies to help business owners find
and keep their most profitable clients. To learn more about how she can help you take
your business to the next level, and to sign up for her FREE special report, ezine and
articles, visit her site at Jody Gabourie Marketing Coach
By Jody Gabourie
Make something happen...or nothing
will happen. It's as simple and brutal
as that.
You can sit around and complain -- that
you don't have enough time to market...
that marketing is too complicated...too
hard...that you aren't any good at it.
How to achieve success at marketing is to take action. How to demystify marketing is
to take action. How to get good at marketing is to take action. How to enjoy
marketing is to take action.
And of course, to achieve any kind of success with your small business means to take
action.
Don't all of the books and seminars out there on writing sales and marketing copy
stress that you must ask your prospects and clients to take action? If you want
something to happen you're your prospective and current customer, they have to take
some kind of action.
Now, why would you expect them to take action and not you?
We ask people to take action in our marketing communications because it's the only
way they'll get access to useful information, products and services that will help them
with whatever problem it is they're experiencing.
Well, it's the same with us small business owners -- if we want help with our
"problem" (attracting and keeping clients) then we have to take action too.
Let's break down "taking action" into smaller bite-sized pieces to take some of the
overwhelm out of it. Taking action with your marketing can include the following:
* make a marketing plan - doesn't have to be complicated, just start with some basics
* pick an area of comfort for you (speaking, writing, networking) and start with
marketing strategies built around that one area
* constantly educate yourself and expose yourself to experts who you can learn from
* schedule your marketing activities into your daily calendar and your to-do lists
* be open to different ways of doing things
* start delegating the stuff you don't want to do and constantly procrastinate taking
action on
* take advantage of the power of systems to help you put as much on auto-pilot and
free up your time to work on your business instead of in it
* make time each day to do a marketing activity such as writing your ezine; sending a
thank you note to an affiliate; tweaking your sales page; doing some online research
about what your target group is up to; adding a new email to your autoresponder
series; figuring out your next promotion; calling a new client to see how they like the
product they just purchased; and so on....the list is endless.
Bottom line is that if you don't take action and market consistently on a daily basis,
then your bottom line isn't going to increase much!
So take a look around you and make a list of 3 things you can take action on
TODAY...and then go make something happen! Repeat tomorrow and the day after
and the day after...
About the author: Jody Gabourie, The Small Business Marketing Coach, teaches
simple, innovative and powerful marketing strategies to help business owners find
and keep their most profitable clients. To learn more about how she can help you take
your business to the next level, and to sign up for her FREE special report, ezine and
articles, visit her site at Jody Gabourie Marketing Coach
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