A Simple Step-By-Step Formula To Attract Ezine Subscribers Effortlessly
By Jeneth Blackert

Wouldn’t it be nice if everyone
wanted to hear from you on a regular
basis via e-mail newsletter or ezine?  

Here are just a few suggestions to consider
when asking visitors to subscribe to an e-newsletter or ezine.

Put yourself in their shoes for a minute.  If you were them ,what would you really
want?  Wouldn’t it be nice to get something you really wanted for FREE?  What
would that be?

If I were you reading this article, I would probably want the formula for attracting
ezine subscribers.  Am I right?  Ah, you see how that works? I just  put myself in your

Ok. Ok. Ok. Here’s the formula:

1. You will first need to address your target market, specifically that individual that
you identified earlier.

2. You need to know and understand their immediate problem or issue they are
trying to solve. Do your homework. What do they need?  In this situation, you want to
know how to attract more subscribers and how to do it effortlessly.

3. Now, you need to address the benefits of obtaining that solution.  For example,
what would you get if you had all the clients you needed?  Some benefits may be
more cash flow, more profits, business development or growth.

4. And lastly, you need to cause them to take an action.  In this case, you would ask
them to give you their email address.

I suggest creating a report or a short audio report or other appealing offer to help
your target market solve one of their biggest problems. Also make known if there is
no obligation.  Willing clients may freeze if the implications are not clear.

Here’s an example of a FREE report offer that would be listed with an ezine
description in your opt-in box (the request for them to subscribe to your email
newsletter with the form on your website):

Are you struggling with finding clients online?  Get my FREE Report that teaches you how to
obtain clients online and skyrocket your profits.

Do you see how the first sentence addresses your target market and their immediate
problem, while the second sentence demonstrates benefits and invites them to opt-in?

You can use this same formula when you create a compelling ezine description.  
These descriptions can be used in the resource box of every article you write and
every blog entry you make. The ezine description’s purpose is to get visitors excited
and interested in you and your ezine.

Remember when writing descriptions consider making for offer seem irresistible, like
it is going to change their business or their lives--something they absolutely can’t pass

About the author: Jen Blackert, Client Attraction Marketing Coach, is a results-driven
marketing strategist that teaches entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit her website at
Jen Blackert.
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