10 Secrets to World-Class Customer Care

Great customer relationships make
the world go around. Customers give
us the opportunity to apply our talents
to serve them. Then, they transfer money
from their bank accounts to ours so that we have the financial leverage to meet our

This simple, everyday economic interdependence is what business success,
professional accountability and personal prosperity are all about.

In today's competitive world, a satisfied customer is no longer enough. A satisfied
customer is still shopping around until you provide that WOW experience and make
that WOW connection that creates customer loyalty.

To do so, you must move beyond mere customer service to the new world of
Customer Astonishment. To astonish is "to strike with awe and wonder."

Using the 10 Secrets to World-Class Customer Care, you will learn the principles and
methods to make these secrets work for you and your team.

#1: Be Customer Champions!

Know what your team stands for and communicate it through words and actions.
Champion your core purpose in direct response to what your customers want and
need the most.

#2: Get Connected.

Know the interdependencies represented by your own Chain of Customers. Make
communication linkage a top priority that demonstrates the importance of all of your
customers, internal and external.

#3: Get It Together.

Quickly resolve internal conflicts so they do not become apparent and weaken the
customer's confidence in your team. Achieve crystal clear agreement on team priorities
and individual responsibilities.

#4: Know Your Customers.

Listen to them. Observe them. Make a commitment to NO SURPRISES, except on their
birthdays. What you promise is what they get and more.

#5: Know the Bear.

There is a bear out there, behind you. Faster is not fast enough. Reliable is not reliable
enough. World-Class means you set a standard for the world to follow. The bear
cannot keep up.

#6: Take Ownership.

Champion the idea that "I am the one." For each member of your team, this means: "I
am the one who first spoke with the customer. And, at the end of the day, I am the one
who will follow through to be sure WE met their needs."

#7: Stake Your Reputation.

Create your very own Hallmarks of Professional Excellence. Seize those crucial
moments of truth in a way that shows your true commitment to each customer.

#8: Add Value at Each Step of the Way.

Be sure that whatever it is that you do, you do it with the customer in mind.

#9: Smooth the Way.

Always treat the customer as an honored guest. Never place your convenience above
that of the customer. Your professionalism will shine as you do.

#10: Create Options.

Never say "No" to the customer. NO is often uncreative. YES is great, but may be
over-commitment. The customer needs options. Create them. Even partial solutions
are better than roadblocks. Be a world-class problem solver!

Use these 10 tips and you will achieve your goals and prosper. They will help you set
your own mark for world-class customer care.

Written by Robert D. Reed, this article was based on the book, The Customer Astonishment: 10
Secrets to World-Class Customer Care. Published by
Robert D. Reed Publishers
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