5 Common Mistakes in Creating and Sharing Content













As a business owner who's marketing
online, you're told to create content ... lots
of it.

Content for your newsletter, content for your blog, content for your videos, content for
your podcasts ... and that's all before we get to the actual content of your products and
programs.

But what happens when you're producing all this content and not seeing revenue
come in as a result?

(And, sadly: Yes, this IS what's happening for most.)

First, we need to take a look at the most common mistakes in creating and sharing
content:

1.  Giving too much.
 Oftentimes, entrepreneurs give and give and give and so there's
no reason for someone to actually purchase your products.

2.  Common knowledge. Super common, especially for those who give too much, is
sharing the same-old, same-old, nothing new or original which leads us to ...

3.  Being boring.  Either sharing the same stuff we've heard for years or trying to be so
perfect that your material reads like a scientific research paper.

4.  And, when your material reads like a scientific research paper ... you've made it
too complex and people will un-subscribe, close out, turn off their machines ...
anything to get away from it.

5.  No call to action. What do you want your reader to do after reading your content?  
Tell them ... don't make them guess.

And, like most things in your business, what's the "why" of creating a particular piece?  
What do you want your clients to get from the content?

These common content-creation mistakes result in less clients signing up for your
programs or purchasing your products. You haven't made it compelling for them.

My Request to You

While it would be easy for me to tell you to "do the opposite" of what you see above,
it's not always that straightforward.

When creating valuable content for your readers, you want to ensure that:

1.  The content is simple to grasp AND take at least one immediate action on.

2.  When you see an industry issue, you bring it up AND advance a solution.

3.  You keep the content interesting ... share a story when appropriate, remember it's
more important to be "readable" than to have perfect grammar.

4.  When promoting a program or product, provide great content AND let your
readers know that this "is only the tip of the iceberg."

5.  Include a call to action to engage your reader.
Whether it's an invitation to
comment on a blog, reply to an ezine article, join a teleseminar, etc.  Never leave them
hanging wondering what to do next as they'll go elsewhere.

So, let me ask you ... are you going to file this away, thinking you'll "get to it when you
have time" or are you going to take action now?

A Strategic Marketing & Profitability Mentor, Sandra Martini , creator of Escalator
Marketing™, shows creative heart-based entrepreneurs how to build sustainable businesses
without losing their integrity or their minds. You can catch up with Sandra on her blog at
From
the Desk of Sandra Martini or Twitter.com/SandraMartini
Home Office Weekly
Your guide to successfully living & working under one roof!
Join Us Today!
Visit Art.com