5 Ways To Keep Your Online Customers Away From Your Competition
by Khemal Dole
Competition is very high and very
tough in Internet marketing. Besides
your online business and website,
there are probably millions of other
websites completing with you. In
order to get the visitors to your
website, you must advertise a lot, and
some effort is involved in this process.
But once you do get prospects to visit
your website, you have to know how
to make them buy from you.
You must do all you can to make sure
that they do not leave your website
without a making a purchase and go
to a competing website and buy from
it.
So, what can you do to ensure that your website visitors do not leave your
website without buying?
1) Offer a lot of benefits on your website.
Offer free tips, information, and list benefits related to what your website offers.
Everyone appreciates something for free. It helps to make a your website a
'one-stop-shop' where the prospects or online customer can get more
information about the topic related to your products and services. So make sure
you have a lot of free information, tips and articles on your website. It is
important to have some valuable benefits which your online customers would
really appreciate getting if they bought from you. Make your site appealing with
lots of information so that your prospects will come back even after they visit
other sites.
2) A professional and well laid out website is a necessity.
You must have a friendly website that is easy for your customers to navigate.
Have you ever visited a website which is simply confusing - and for the life of
you, you do not know what is being sold. Or worse - there were so many things
on offer on that website and it was all too confusing? You must avoid having
such a website yourself because it will make you lose your online customers. A
customer-friendly and clearly laid-out website is a definite way of retaining your
online customers. The prospect may really want to buy from you, but if your
website is not easy to navigate and takes a lot of time for the prospect to find
what they want; they will leave. Make the buying process as easy as possible for
the customer. Don't make them hunt down for a button or link to click if they
want to order. Clearly have a way for them to purchase an item and be
consistant. Place buttons and links in relatively the same location so they know
where to click if they want to buy.
3) Easy, free and speedy communication.
Your website is your 'shop' that operates twenty four hours each and every day.
You will need to make it easy for your prospects and online customers to get in
touch with you. You must have many contact alternatives on your website;
namely email address, toll free fax or telephone number, depending on what
you see suitable for you and your business. Allow prospects or online customers
to contact you by email, and it helps to hyper link your email address so that
they do not have to type it in. You must check your emails on a regular basis and
respond to any queries as soon as you can. Never spend 24 hours without
checking your website emails. If you are unable to get to your email or respond
to your phones, make sure you have some form of auto response telling your
customers that you will be delayed in replying back to them. They will
understand IF you took the time to let them know.
4) Show your customers that you care, and be friendly.
It is very important that you are always ready to help, answer any questions or
offer some advice. Be polite to your customers. Show them that you really care
about them. Your website is your public "face" and YOU should provide it with
a personality that attracts customers just like a friendly face would welcome
customers at a local store. Don't forget that your prospects are REAL people and
thus YOU should reflect a 'personal touch' in all that you do.
5) Stay in touch.
This ties in with the above aspect, but focuses more on proactively staying in
contact with your prospects and online customers. Offer a free e-course or e-zine
subscription on your website so that you keep in touch with your website's
visitors. This will help you create trust and build a relationship with your
prospects, and they will turn into your online customers. Having a 'list' is a
definite way of making money online as you can make regular offers to them.
After every sale, follow up with the customer and see if they are satisfied with
their purchase. Retain their email on your list and offer them any services or
products you may have in the future. Offer them special discounts on new items,
offer then loyalty rewards by way of discounts or free items etc.
If you follow the above 5 steps, you will increase the chances of your website
visitors buying from you. Don't forget that you're website is not the ONLY
website out there. So make follow the 5 steps above and give your site a better
chance.
About the author
Khemal Dole owns and operates PachecksDirect.com a completely FREE service
which helps many first-timers and even experts find their perfect Work At Home
job. Visit www.paychecksdirect.com
by Khemal Dole
Competition is very high and very
tough in Internet marketing. Besides
your online business and website,
there are probably millions of other
websites completing with you. In
order to get the visitors to your
website, you must advertise a lot, and
some effort is involved in this process.
But once you do get prospects to visit
your website, you have to know how
to make them buy from you.
You must do all you can to make sure
that they do not leave your website
without a making a purchase and go
to a competing website and buy from
it.
So, what can you do to ensure that your website visitors do not leave your
website without buying?
1) Offer a lot of benefits on your website.
Offer free tips, information, and list benefits related to what your website offers.
Everyone appreciates something for free. It helps to make a your website a
'one-stop-shop' where the prospects or online customer can get more
information about the topic related to your products and services. So make sure
you have a lot of free information, tips and articles on your website. It is
important to have some valuable benefits which your online customers would
really appreciate getting if they bought from you. Make your site appealing with
lots of information so that your prospects will come back even after they visit
other sites.
2) A professional and well laid out website is a necessity.
You must have a friendly website that is easy for your customers to navigate.
Have you ever visited a website which is simply confusing - and for the life of
you, you do not know what is being sold. Or worse - there were so many things
on offer on that website and it was all too confusing? You must avoid having
such a website yourself because it will make you lose your online customers. A
customer-friendly and clearly laid-out website is a definite way of retaining your
online customers. The prospect may really want to buy from you, but if your
website is not easy to navigate and takes a lot of time for the prospect to find
what they want; they will leave. Make the buying process as easy as possible for
the customer. Don't make them hunt down for a button or link to click if they
want to order. Clearly have a way for them to purchase an item and be
consistant. Place buttons and links in relatively the same location so they know
where to click if they want to buy.
3) Easy, free and speedy communication.
Your website is your 'shop' that operates twenty four hours each and every day.
You will need to make it easy for your prospects and online customers to get in
touch with you. You must have many contact alternatives on your website;
namely email address, toll free fax or telephone number, depending on what
you see suitable for you and your business. Allow prospects or online customers
to contact you by email, and it helps to hyper link your email address so that
they do not have to type it in. You must check your emails on a regular basis and
respond to any queries as soon as you can. Never spend 24 hours without
checking your website emails. If you are unable to get to your email or respond
to your phones, make sure you have some form of auto response telling your
customers that you will be delayed in replying back to them. They will
understand IF you took the time to let them know.
4) Show your customers that you care, and be friendly.
It is very important that you are always ready to help, answer any questions or
offer some advice. Be polite to your customers. Show them that you really care
about them. Your website is your public "face" and YOU should provide it with
a personality that attracts customers just like a friendly face would welcome
customers at a local store. Don't forget that your prospects are REAL people and
thus YOU should reflect a 'personal touch' in all that you do.
5) Stay in touch.
This ties in with the above aspect, but focuses more on proactively staying in
contact with your prospects and online customers. Offer a free e-course or e-zine
subscription on your website so that you keep in touch with your website's
visitors. This will help you create trust and build a relationship with your
prospects, and they will turn into your online customers. Having a 'list' is a
definite way of making money online as you can make regular offers to them.
After every sale, follow up with the customer and see if they are satisfied with
their purchase. Retain their email on your list and offer them any services or
products you may have in the future. Offer them special discounts on new items,
offer then loyalty rewards by way of discounts or free items etc.
If you follow the above 5 steps, you will increase the chances of your website
visitors buying from you. Don't forget that you're website is not the ONLY
website out there. So make follow the 5 steps above and give your site a better
chance.
About the author
Khemal Dole owns and operates PachecksDirect.com a completely FREE service
which helps many first-timers and even experts find their perfect Work At Home
job. Visit www.paychecksdirect.com
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