What are Autoresponders and Why do You Need Them?

When you are setting up a joint venture
marketing campaign, suddenly an entire
world of Internet marketing strategies
is opened up to you. While it can be
beneficial to have so many marketing tools at your immediate disposal, it can also be
quite intimidating to know which ones will bring you the biggest bang for your
marketing buck.

This article will explain one such marketing tool, the autoresponder, and why it is an
essential element in building an effective online business.

What is an Autoresponder?

Simply put, an autoresponder is a computer program that automatically answers
emails that are sent to it. However, the idea of an autoresponder can become rather
complex, depending on what you want your autoresponder to do. In addition to basic
responses, an autoresponder can also shoulder the following responsibilities:

- Manage subscriptions for newsletters or promotion announcements

- Track the people who open your emails and categorize  them once you get up to a
certain number

- Build communication with current and prospective customers

- Broadcast messages to your subscribers

As you can see, an autoresponder handles much of the work you might normally do
yourself to contact customers. However, this computer program can reach many more
customers in a fraction of the time than you can do yourself, making it well worth the
cost of a program. In fact, most Internet marketers claim that the use of autoresponders
can boost sales from a mere 3% of potential buyers to as much as 30% in some cases.

The Importance of Follow-Up

The reason for increased sales through the use of an autoresponder is actually quite
simple: follow-up. When you follow up with potential customers, you are more likely
to get the sale than if you leave them hanging. Potential customers who don't receive
follow-up contact from you may never buy because:

- Potential customers rarely buy after their first contact with a business
- Some potential customers may not be able to afford a purchase right away
- Many may be in the process of "shopping around" and aren't ready to make a
purchase decision

When your potential customers receive follow-up information from you, you are
building brand recognition and credibility for yourself. You are also reminding
customers who may have become busy with other projects that you are still happy to
get their business. This is where an autoresponder can nab sales that you might
otherwise miss without some sort of follow-up to potential customers who have
contacted your website.

Autoresponders do the work for you, so you can rest assured that customers are
receiving the proper contact without the need for you to pour many hours into the
process. The automation allows you to focus on other important responsibilities of
your business. You save time on sending emails, managing subscriber lists and
entering new names and contact information onto your lists.

The autoresponder program can handle these tasks for you so you can move on with
the important task of managing your company. In addition to the time savings, the
autoresponder will handle tasks with better precision so you can rest assured all
potential customers are reached efficiently and consistently.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to
profit from Joint Venture relationships by creating profit centers with minimal risk and maximum
profitability. Join his
Joint Venture Marketing Wealth Report.

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