How Can I Get My Website Found Online?
By Ben Norman

When you put up a website for your
business, you should treat the occasion
as you would opening up a physical

Not only do you have to worry about making sure that it is presentable and
accessible, you also have to think about how to make sure that people can find it.
While with physical storefronts, you would use signs, television ads and newspaper
inserts, thinking about how to get your website found is a little bit different.

When you are thinking about ways to make sure that your website can be easily
found by the people who are looking for your type of service, there are many options
open to you.

The first and most obvious is to make sure that your site is a desirable place for
browsers to visit and that contains a good deal of information on who you are and
what you do. Doing this actually serves two very important purposes. The first is that
having an informative, smoothly operating site is quite important. The second, less
obvious reason, is that a good website that is optimized for the search engines can
bring a great deal of relevant traffic to your page.

To draw people to your website, working to make sure that your page appears first
page on a list of natural search results is essential. To this end, you need to take a look
at what criteria search engines use to rate their results. While context and keyword
density is certainly a factor, so is the popularity of your site, which is measured
through how many sites link to you without you providing a reciprocal link in return.
People work on bulking up this ranking through what is known as link-building,
where they actively campaign to put links to their site on directories, web pages and
article directories.

If you've spent any time on the internet at all, you are already aware of what a
powerfully pervasive tool Google can be. A truly enormous percentage of internet
traffic runs through Google's servers every day, and there are many opportunities to
take advantage of that. Take a look at Google Adwords, the search engine's pay per
click program. In this program, you will choose several keywords, and when these
keywords are searched, your link will appear on the sidebar. You'll only pay when
someone actually chooses to click your link. This is a directed form of advertising that
is an excellent way to get people who are really interested in your services

Essentially, remember that the best sort of advertising that you can use is the one that
is best suited to your site. Think about what your services are and what sites people
who are looking for your services will frequenting. Many businesses have found a
great deal of success in soliciting the services of a search engine consultant. A
professional can help you find your feet in the online world, and offer you experience
when it comes to making sure that your website is found by prospective customers. If
you wouldn't tackle a physical advertising campaign without help, why would you
do so online?

There are many options open to you when you are looking to advertise your website,
so make sure that you consider them all.

About the author: Ben Norman is a UK based  SEO Consultant Ben Norman
published author and specialist in organic search engine optimization.  Ben works
with a wide range of businesses  helping them to make more money from utilizing the
search engines natural listings.
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