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Home Office Weekly
Issue #31
Click here for past issues
In this Issue:
Maximize Your Web Content -- 10 Tips
How to Buy Pay-Per-Click Advertising
How to Brand Your Small Business
HOW Profile:
Alyice Edrich, Writer, Editor, Publisher
Greetings...from my home office to yours!
Almost every business I know today has a Web presence. The problem is that not
many home-based business people understand what that means. The Web can be a
confusing territory and if you don't understand it all, you certainly can't be faulted --
information about what you should -- or shouldn't -- do changes, almost daily.
There are some basics that have not changed, and that is the invaluable use of
content. But how do you start? This week's feature is by John Alexander. If you
don't get his free SEO (site-engine-optimization) tips daily, you should! I certainly
have learned quite a bit from his Web wisdom. Read his story here: Maximize Your
Web Content -- 10 Tips ~ M.
More Home Office Weekly Stories:
How to Buy Pay-Per-Click Advertising
One of the ways to boost traffic to your Web site is by purchasing keywords from
one of the pay-per-click search engines or directories. But with literally hundreds of
choices, how do you pick the pay-per-click engine with the best visibility that has
the potential of giving you a higher return on your investment? And, just as
important, what are some strategies for working with the pay-per-click engines, and
how do they operate? Read on...
Keys to Branding Your Small Business
During the 19th and early 20th centuries, a rancher would mark his cattle with a
brand. This brand, depicting an image unique to his ranch, distinguished his cattle
from another’s in the event of a broken fence. Branding, in today’s modern marketing
world, operates much the same way. It seeks to distinguish a product or service
from the competition and create a lasting impression in a prospect’s mind. Read on...
And, for this week's HOW profile meet...
Alyice Eldrich, the editor-in-chief of Dabbling Mum, who runs her freelance writing
and publishing business out of her home in South Dakota, who lets us in on her
secret to working from home: A little secret to avoiding burnout: "…when I feel
burnt out and fed up, I don’t force myself to work unless I have a deadline. I actually
take the day off. I might just sit on the coach all day and read or watch television or
scrapbook or crochet. And that’s okay! We all need a break from time to time."
Click here to read Alyice's HOW profile.
Do you have a successful home business? Would you like to be profiled in Home
Office Weekly? Drop me an email at editor@homeofficeweekly.com
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Parting Thought
"Choose a job that you like and you will never have to work a day in your life."
~Confucius
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and I wish you a happy
& successful week working
from home!
Marcia
about my business
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Home Office Weekly is a BackPorch Publishing site Marcia Passos Duffy, Publisher & Editor Author of Be Your Own Boss 301 Moved Permanently |
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